What is social media marketing?
Social media networking and marketing denotes taking advantage of online social media internet sites, these include Facebook and Twitter, in order to promote your company, your services, and your products. Implemented positively, social networking and marketing is an extremely cost-effective strategy to connect with people, improve brand awareness, and not to mention generate traffic to your website.
A lot of small businesses have found that developing a social media strategy has helped them compete with much larger successful businesses. The reason for this is because a large number of current and potential consumers harness these online social networking sites. If you come up with material that people actually want to share, you are able to improve sales and referrals.
What can social networking do for me?
At this stage it’s important to think of social media networking internet marketing as a portion of your overall marketing strategy and not as a substitute for traditional forms of advertising and marketing as these can never be replaced. The people you connect with using social media networking are not immediately expecting or evem contemplating purchasing your products, or your services; you can however utilise social networking as a starting point towards introducing sales, such as:
- publishing news and other related information regarding your industry
- offering followers promotional offers and discounts
- proving your knowledge and experience within your industry
- encouraging customer loyalty
- practicing good customer service skills with a fast response to complaints
For social media networking or marketing to be an active and successful project you need to ensure that you engaging in the right circles with the right people. If you get this right it can become a very interesting and rewarding experience.